2018 NC Summer Nutrition Promotion & Marketing Contest

THE CHALLENGE: Currently, the NC Summer Nutrition Programs serve children primarily in elementary school or younger. We want more middle and high school students to take advantage of this awesome program! Raising awareness is key!

As a result of the 2017 Student Artwork Contest, the NC Summer Nutrition Programs now have a new logo. The contest also produced a character that will serve as the NC Summer Nutrition Programs mascot, Ray. Our goal is for Ray to come alive in 2018 through song, dance and other activities! Ray is a life-size mascot who will be making appearances for children and teens around the State. But we need exciting ways to promote Ray – and s/he needs to have fun activities for children and teens wherever s/he goes which is where we need your help, your creativity and your innovation!

Logo (transparent background)

HERE'S WHERE WE NEED YOU: Students, your help is needed to design promotional content such as music, a theme song, jingle, rap, dance, skit, PSAs or other animated creations, ideally that include physical activities, to get the word out across the State to children and teens about the NC Summer Nutrition Programs! Your creation should reflect Ray’s size as a mascot and should help get children and teens excited about how kids meet up and eat up, enjoy physical activity, and have FUN through NC Summer Nutrition Programs.

RESOURCES: A few items online that may be helpful to you are available here.


  • The contest is open to students in grades 6 through 12.
  • Student promotional content must be original and created completely by the student.
  • Only one entry of promotional content per student/student group is allowed.
  • All semi-finalist entries will become the property of the North Carolina Department of Public Instruction (NCDPI) and will not be returned. NCDPI reserves the right to publish and share the entries without compensation to the artist.

CONTEST DEADLINEAll creative entries must be submitted and electronic files uploaded by 5 pm, Friday, April 6, 2018.

RECOGNITION: Semi-finalists will be announced, and the winner, first and second runner-ups, by type of promotional/marketing submission, will be recognized at the School Nutrition Association of North Carolina Annual Conference or Kick Off event in June, 2018 and/or North Carolina School Nutrition Administrators Conference in October, 2018. A statewide Media Release will announce the winner, first and second runner-ups. Cash award cards will also be provided to the top 3 winning entries by type of promotional/marketing item submitted.

QUESTIONS: Contact Cynthia Ervin, NC Department of Public Instruction, 919.807.3505, cynthia.ervin@dpi.nc.gov